Lead magnets can be one of the most effective strategies for generating leads and sales in your business. However, without the right funnel in place, potential leads can slip through the cracks. Luckily, as a Facebook Ad strategist, I’ve worked with a lot of clients to help them create successful lead magnets. Whether your goal is to generate more sales or make sure your lead magnet is ready for Facebook Ads, these tips will put you on the right path.