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Podcast Shownotes
5 Marketing Tips for Getting Back to School Ready | 129
Back to school is approaching, and you might be a little resistant to thinking about it. Maybe you don’t want to end your summer break yet, or you’re not looking forward to the back to school marketing rush. Either way, I can’t blame you! However, this lull can help you prepare for a busy sales season. To help you out, I’m sharing five marketing tips for teacher small business owners that will help you feel prepared for back to school.
Building a Lead Generation Strategy with La Classe de Mme Caroline | 126
When you start your business, it can feel like throwing spaghetti at the wall. But over time you realize that spaghetti throwing is a waste, and if you want to push forward in your business, you have to get strategic. This is exactly what I talked about with La Classe de Mme Caroline during a live strategy session.
The Balance of Nurturing and Selling - A Strategy Session with Tia Parnell | 117
On Episode 117 of the Market Scale Grow podcast, I sat down with Tia from Parfaitement Parnell for a strategy session. Maybe you can relate to how Tia was feeling. She wanted to get more visible online and promote her resources, but she didn’t want to feel like she was always selling. So, we created a strategic digital marketing plan together to help her find a balance between nurturing and selling.
Let’s Talk Sales Page Copywriting - Live Coaching Session with Heather | 113
This is a special episode of Market Scale Grow because I sat down with Heather from Full SPED Ahead for a strategy session. When you listen to the podcast episode, you’ll hear our entire behind-the-scenes chat - everything from sales page copywriting to clarifying your message and website design.
3 Steps to Decluttering Your Business: BTS Pt. 3 | 109
I recently read a book by Dana K. White called Decluttering at the Speed of Life. Honestly, it sent me into a mad decluttering spree, which always feels so good. After my home was sparkling clean (or as clean as can be with children around), I felt that urge to declutter my business. So, I took some of the ideas from White’s book and began the work of organizing my business.
My Business Brand Values (Another Look BTS!) | 103
In episode 98, I shared all about the upcoming shifts and pivots my business is taking this new year. Honestly, I’m a big fan of pivoting. It means embracing new parts of my business and bringing new passions into my life. But, it also comes with plenty of headaches and stressful evenings. Before I decided to pivot, I wanted to make sure the foundation of my business, like my brand values, was clear and solid.