Dive into the world of waitlists and discover how they can revolutionize your marketing game. Learn to create anticipation and lower ad costs in our latest podcast episode.

There are a lot of mixed feelings when it comes to Black Friday. Maybe you’ve decided to sit this year out or you’re worried about getting lost in the commotion. What is often misunderstood about Black Friday, however, is that it’s the work before the sale begins that sets the stage for success! With that in mind, I want to walk you through essential elements your need in your Black Friday marketing plan, so you can maximize your sales.

I am a big fan of business coaching, but there is one thing that drives me crazy. Some coaches have very scripted plans for their clients. When they create a marketing plan, it’s the same for each person across the board. They aren’t creating a marketing plan for your unique business. This can end with business owners being really frustrated and not moving the needle forward.

Instead, your business plan should be unique to you! Let’s look step-by-step at how to craft a customized marketing plan that works for your business and is specific to your needs.