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Podcast Shownotes
Things You Need to Know Before Creating a Course | 115
Have you ever wondered what it really takes to launch a course? Creating a course is a go-to idea for many coaches and big-wig marketing gurus when they talk about leveling up your business and generating more income. But is creating a course really as easy as they say?
3 Tips If Your Facebook Ads are Not Working | 114
So, your Facebook Ads are not working 😫. You’re not seeing the conversions you’d expect, or you’re in the negatives as far as profit goes. The truth is, this is COMPLETELY normal, especially at first. Unfortunately, we’ve been led to believe that if you set up an ad, you are guaranteed to see success, like RIGHT AWAY.
Let’s Talk Sales Page Copywriting - Live Coaching Session with Heather | 113
This is a special episode of Market Scale Grow because I sat down with Heather from Full SPED Ahead for a strategy session. When you listen to the podcast episode, you’ll hear our entire behind-the-scenes chat - everything from sales page copywriting to clarifying your message and website design.
12 Questions for Goal Setting in Your Business | 112
If you’ve listened to my podcast before, you know I am big on mindset and reflection in business. It’s really easy to keep chugging along with our business and never take time to stop, reflect, and shift as needed. But these moments of reflection are exactly what we need to grow. So, to help you fine-tune your business, I have twelve questions for goal setting to help with the reflection process.
Niche vs. Expertise & How They Impact Your Marketing | 111
I bet you’ve heard people talk about niche quite a lot if you are a business owner. People might ask you what your niche is, and marketing gurus love to talk about niching down. But what exactly is a niche and do you really need one?
Marketing Mindset: 3 Tips to Help with Number Overwhelm | 110
If you’ve ever stared at your digital marketing analytics and found yourself overwhelmed, you’re far from alone. Whether you're looking at Google Analytics, Facebook Ads, or Instagram Insights, it’s really easy to get caught up in all the numbers. As small businesses and entrepreneurs, we want to know that our marketing efforts are paying off. But if your digital marketing analytics are leading to confusion and overwhelm, it’s time to take a step back.
3 Steps to Decluttering Your Business: BTS Pt. 3 | 109
I recently read a book by Dana K. White called Decluttering at the Speed of Life. Honestly, it sent me into a mad decluttering spree, which always feels so good. After my home was sparkling clean (or as clean as can be with children around), I felt that urge to declutter my business. So, I took some of the ideas from White’s book and began the work of organizing my business.
The Five Love Languages of Marketing | 108
I was listening to Maggie Reyes' podcast episode about Rethinking the Five Love Languages recently, and my brain started to make comparisons to business. You may not think that love languages and marketing have anything in common, but it’s actually a fitting way to think about the marketing strategies you should be using in your business.
If you aren’t familiar with the Love Languages, there are five: words of affirmation, acts of service, gifts, touch, and quality time.
Creating A Content Plan That Works - Live Coaching Session with Suzanne | 107
If you’ve ever felt like you’re absolutely drowning in your business or totally lost - you might be in need of a business strategy. (Also, if you’ve never felt that - consider yourself lucky! It’s super common.) Sometimes, though, you need to see how something is done in order to make it happen in your own life.
On this podcast episode, I sat down with Suzanne from Plain Speech for a strategy session, and she agreed to share her session to help others who might be struggling with a similar issue.
The 4 Elements of Holistic Marketing | 106
I get a lot of business owners coming to me trying to juggle it all. They have an Instagram, email list, AND online community… Often, they are struggling to do it all. And while part of the problem could be stretching yourself too thin, another issue is business owners not seeing the whole picture of their business. Sometimes, we see the elements of our business as separate entities, when they actually work together. In fact, there are four holistic marketing elements that lean on and support each other to build a strong marketing plan.
Know, Like & Trust Factor with Ashley DiMercurio | 105
When you first start your business, it seems pretty simple. You talk about what you sell, and people will buy, right? But there is a lot more to marketing than simply promoting your services or products (actually, it might even be the least important thing you do). If you want to know how to grow your business, you need to think beyond selling.
A Home Base for Your Marketing Plan | 104
When creating content, there should always be one big question in your mind: “what’s next for the person consuming this?” Without a clear next step or Call-To-Action (CTA), your audience won’t know what to do and their excitement will fade. To keep you audience excited and engaged, we need to ensure they are saying “yes” again and again. This is where a home base can be extremely useful.
My Business Brand Values (Another Look BTS!) | 103
In episode 98, I shared all about the upcoming shifts and pivots my business is taking this new year. Honestly, I’m a big fan of pivoting. It means embracing new parts of my business and bringing new passions into my life. But, it also comes with plenty of headaches and stressful evenings. Before I decided to pivot, I wanted to make sure the foundation of my business, like my brand values, was clear and solid.
6 Reflection Questions for Your Business Perfect for End Of Year | 102
As we approach the new year, it’s common to look back and think about everything that happened. Maybe you are inspired by everything you’ve accomplished, or maybe your business is feeling a little out of sorts. Either way, December is the perfect time for an end of the year reflection.
How Consistent Marketing Creates Success | 101
In a world filled with gimmicky sales tactics and “20 Days to a Million Dollar Business” videos, it can be easy to lose sight of what your business really needs. I’m going to guess you started your business to make money, and it would be awesome if every business came with a fast track to making millions. However, most businesses became successful through one thing: consistent marketing.
6 Lessons for 6 Figures: A Q&A from Two Years in Business | 100
I am so excited to finally be here at episode 100! It’s crazy to think I have made it this far into the podcast. Thank you for sticking around this long ❤️! Not only does this podcast episode celebrate one hundred episodes, but we are also celebrating two years in business. With that, I wanted to share lessons in business I’ve learned along the way.
Outsourcing Your Marketing with Lindsay White | 99
When you first started your entrepreneurial journey, it probably wasn’t long until you realized there was a lot to do and little time to do it. Besides the lack of time, you are often figuring it out on your own in the beginning. From social media to email marketing to blogging, you’re trying to be the expert on it all. So, how do you know when it’s time to start outsourcing your marketing?
My business is shifting... Come behind the scenes with me | 98
I’ll be the first to tell you change can be a scary thing, especially when it comes to your business. I’ve had my business long enough to know that shifts and pivots happen - and I always come out better because of them. But, it doesn’t stop that pit in my stomach that says, “Jenzaia, you are self-sabotaging!”
Holiday Marketing - How to NOT Slam On The Breaks In Q4 | 97
If Q4 makes you let out a big sigh, you’re not alone… The mad marketing rush at the end of the year is enough to make any business owner want to pull out their hair. But as an entrepreneur, either going at it solo or with a small team, where does that leave you in your Q4 marketing?
Improve Your Messaging and Speak Directly to Your Client (5 Questions to Ask) | 96
You want to speak to your ideal customers…but, um, how exactly are you supposed to do that? Marketing gurus talk a lot about what ideal customers are, but they don’t often say how you can speak to them. Let’s change that.