Level Up ✨ Facebook Ad Creative Design Tips for Teacherpreneurs | 41
One of the most important parts of a Facebook ad campaign is the creative. Ad creative may be still images, carousel images or videos/GIFs. They are essential to grabbing the attention of your audience. They need to stop the scroll and get them curious in your offer. In today’s episode, we explore my three tips for how teacherpreneurs can upleveling your Facebook ad creative.
To consider your campaign goals when creating the graphics for your ads
depending on how warm of an audience you are targetting will change how they see and respond to the ad
warmer audience will likely recognize and respond well to your face
colder audiences may assume it's a stock image or not be affected at all by you & your face in ads
To ensure that your ads are going to stop the scroll
use colours that pop against the Facebook sea of blues
use square images that take up the most space and work well on all platforms
consider using more organic type images
use video or GIFs as often as possible
To keep your ads on brand to help build your brand awareness
put your logo on your ads (when possible)
weave your brand colours and elements naturally throughout the ads
use specific words or phrases that people will begin to associate with you
if you’re comfortable, show your face
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Episode Transcript:
Hey there, I'm Jenzaia and this is Market, Scale, Grow. A podcast created for ambitious teacherpreneurs looking to have a bigger impact on the world, achieve freedom, flexibility, and ultimately make more money with weekly strategy sessions and inspiring stories from fellow teachers just like you, my goal here is to help you create a customized marketing strategy so you can grow your teacher business beyond your wildest dreams. Okay, so before we jump into the episode, I am super excited to share a brand new freebie with you. It's my targeting ideas for Facebook ads. If you've dabbled in Facebook ads or you've done them and you've tried them, and you're just looking for some fresh inspiration for your audiences, this freebie is for you. I share my top Facebook ad targeting groups for you so that you can have inspiration and find those people that are perfect for what you have to offer. From warm audiences to cool lookalike audiences, to cold interest-based audiences. I cover all three in this freebie. Head to marketscalegrow.com/audiences to grab your copy today.
Hello and welcome to Market Scale Grow. I'm your host, Jenzaia, and this is a Saturday strategy session. Today, I'm really excited to be talking to you about the second half of creating ads and the tips. So a few weeks ago, I did an episode on ad copy tips. This week we're going to talk about ad creative. In this episode, when I'm talking about ad creative, I'm talking about the images, graphics, videos, or gifs that you are using and how you can make them more appealing and level them up. So I have three tips for you. We're going to talk about knowing your campaign goals, we're going to talk about stopping the scroll, and we're going to talk about brand awareness.
My first tip is to keep in mind and consider your campaign goals because depending on who you're running these ads to, it's going to change how they perceive the images or the graphics or the video. The warmer the audience, the more likely it is that they will recognize your face. If these ads are going to completely cold audiences that have never heard of you before, never seen you before, have no idea who you are, what you do, anything... then when they see your face, it's just going to be a stock image. Whereas when you're sending these ads to a warmer audience, they will maybe recognize your face and it might help to stop the scroll. So it's important to keep that in mind that if these are going to cold audiences, then your face isn't going to be necessarily a scroll stopper.
Tip number two, make sure that your ads are going to do their job and stop the scroll. It is usually the image that gets people to slow down or stop their scroll, or even go back, and they're like, "Ooh, what did I see? I need to go back to that." So some tips for increasing the likelihood that your image or video will stop the scroll is, first of all, to use video or gifs. Facebook and Instagram do prefer and they give a preference to video content. You may have heard recently, Instagram actually said that they are no longer an image sharing platform. They're now a video sharing platform, which just really, really proves that they are giving preference to video.
My second tip for stopping the scroll is to use square images or square graphics because they take up more space on a mobile device and they are universally good-looking. What I mean by that is you can put one image in, one square image in, and it will look good in Instagram stories, Facebook score stories, the newsfeed, and all of the different places where Facebook and Instagram will place your ad, a square graphic will do well, will look good. Whereas some of the other ones, like a story graphic, for example, the longer one, won't work in some other situations and it's not easily adaptable to other situations. So I highly recommend, especially if you're first getting started to use square graphics, because like I said, they take up more space on a mobile phone when people are scrolling and they're universally accepted.
My next tip for getting the images to stand out and stop. The scroll is to use contrasting colors, specifically colors that will contrast against the sea of blue that is Facebook. If you've been on Facebook recently or ever, you probably knew that their brand colors are blues. There's that royal blue that they use for their logo, but they also have lighter blues and darker blues and grayish blues that they use. So no matter where on Facebook you are, there's probably going to be a lot of blue. So using colors that will contrast with that blue can be a really good way to help your images stand out.
My final tip for stopping the scroll is to think about the production level of the ad. This also kind of goes back to my first point of what part of your funnel is this ad for. There's kind of two different production levels. There are images that are going to look native and organic to the newsfeed or to the Instagram feed. Then there are the ones that will look like ads. So organic, native-looking posts are ones that are candid images or more personal images that don't necessarily throw a brand or a product at people. I currently have an ad running that is me sitting at my computer, drinking my tea, and the caption talks all about data. It is not promoting anything. It really is just a nurture campaign, and that works perfectly. But an image of me sitting at my computer drinking tea might not work as well if I was promoting something like a product or a course. You would want to have that product name or the course name right there so that people could recognize it. So if you're in the selling part of the funnel, then you're going to want a more produced ad sometimes so that people are getting that recognition of what they're selling. I'm not saying that native-looking organic posts won't work well at the bottom of the funnel, but just thinking about where you are in the funnel and what the goal is of your campaign will help you decide what type of image to use.
Now my third and final set of tips is about keeping your ads on brand to increase brand awareness. There's a couple of ways that you can do this. The first one is including your logo when it's appropriate. So that ad that I just referenced about me sitting at my computer, drinking my tea does not have my logo on it. It wouldn't make sense. But if you are running that other one that I was talking about where you're promoting a product or a course, it makes sense to have your logo. Even if it's not big, it's not the star of the show, but just so that it's there so that people start to see it and recognize it and they're connecting the dots. The other way that you can bring brand awareness into your ads is by using your brand colors, whether that's in the colors of the font or the background color, or what you're wearing, any of those can help weave the colors of your brand together and help make that seamless journey for the customers. Our brains really like those connections. They like to be able to say, "oh, I recognize this color. That must be Jenzaia again because I always see that burgundy color" that I have as my primary brand color. So I wear a lot of that color because I love it, it's completely unintentional, but that helps to connect not only the look of my Instagram feed, but people will have started to actually tell me, "oh, when I see you wearing that color, it reminds me of your brand." So unintentional, but it's good because they're connecting me to my brand and it helps them remember who I am and what I offer.
If you are comfortable, I also recommend using your face in your images or your videos showing your face and letting people hear your voice will help them develop a more personal connection with you and it will help them further the brand awareness. Using testimonials will add social proof and it'll help build people's awareness of your brand and their trust in your brand. So that's another really good option and a really good strategy. Then my final tip for increasing brand awareness by keeping your ads on brand is actually to drive traffic to your long form content. So that is your podcast or blog or video content because if people click through that, then that's another brand touchpoint and a way that they're building that relationship and learning more about your brand. In the really big picture, you want people to be forming that connection, building that relationship with you and your brand so that over time they are ready to buy from you.
So those are my three tips for you to help you level up your ad creative the next time you are building out a Facebook ad campaign. Just as a quick recap, my three tips were to: number one, consider your campaign goals, tip number two, make sure that your ads are going to stop the scroll, and tip number three, keep your ads on brand to help you build brand awareness.
If you have any questions, please reach out. I love hearing from you on Instagram. I'm @heyitsjenzaia and definitely share this episode if you found it helpful and you think that it will help others. I always reshare your shares in my stories, so I look out for them for sure, and I will be back next week with an exciting new episode.
Thank you for listening to today's episode. Today was brought to you by Dubsado, my absolute favourite customer management tool. If you're looking to streamline and systematize your service-based business, I highly recommend Dubsado. For 20% off of your first month. Head to marketscalegrow.com/dubsado that's D U B S A D O and use the code Jenzaia at checkout. And don't forget to head to our community at marketscalegrow.com/community where you'll find inspiring, ambitious teacherpreneurs who are looking to grow and scale their businesses just like you... See you soon.