Listen Now
Podcast Shownotes
The Three Mindset & Gratitude Activities I Do Each Week | 91
As an entrepreneur or small business owner, you probably learned something pretty quickly: there are lots of mental hurdles to overcome in your journey. You may not have expected the imposter syndrome or anxiety that can come with starting your own business. When I first started out, I heard about mindset exercises and was immediately turned off.
My Testing Protocol That Saves Time & Money with New Ad Campaigns | 90
As business owners, we are always doing the best to manage our money and spend it well. With that in mind, I’m going to be super honest with you: if you aren’t testing your Facebook ads, you are wasting your time and money.
Supercharge Your Nurturing with Facebook Ads to Your Long-Form Content | 89
Chances are you’ve heard everyone (and their mom 🙄) talk about the importance of long-form content. Podcasts. Youtube. Blogging. Everyone is saying it’s a must. But when it comes to your long-form marketing plan, it gets a little quiet. How exactly do you attract people to your long-form content? Do you simply cross your fingers or hope your SEO strategy leads them there?
Marketing Budget Breakdown: Where You Should Spend Your Money | 88
We all know the saying, “You have to spend money to make money.” But what exactly are you supposed to spend on? And how much? Don’t worry - I’m sharing a marketing budget breakdown, so you know exactly where to be spending your precious bills (and get the most bang for your buck).
4 Steps to Get Started Freelancing with Aubree Malick | 87
There is a lot of talk about freelancing and starting a freelancing business. So much talk, that you might have wondered how to start freelancing yourself! Recently, I chatted with Aubree Malick about exactly that. How do you get a start with freelancing?
Oh No! My FB ads are SOOOOOO expensive | 86
Gas prices are on the rise. The housing market is climbing. I wish I could say Facebook Ad prices were immune, but I keep hearing it from everyone, “Facebook Ads are getting more expensive!” I totally understand the concern. As small business owners, we have to monitor our budgets closely. But before you have a breakdown, there are some things you can do to reduce the cost of your ads.
Dream Leads on Autopilot | 85
Lead magnets can be one of the most effective strategies for generating leads and sales in your business. However, without the right funnel in place, potential leads can slip through the cracks. Luckily, as a Facebook Ad strategist, I’ve worked with a lot of clients to help them create successful lead magnets. Whether your goal is to generate more sales or make sure your lead magnet is ready for Facebook Ads, these tips will put you on the right path.
Goodbye ICA... HELLO Audience Personas | 84
You’ve probably heard about Ideal Customer Avatars, but I have some shocking news - I hate them! Seriously…
I want to give you a simple breakdown of how to write Facebook Ads using audience personas because it’s much easier than you might think!
Creating a Course To Add Passive Income Into Your Business with Lindsay Bowden | 83
Have you ever been interested in passive income or creating a course online? You’re not alone. The course creation field is blowing up and for great reasons. Recently, I interviewed Lindsay Bowden - a self-proclaimed mompreneur who taught for 8 years. Now, she owns a multiple six-figure online business and was able to retire her husband. How? You guessed it - online courses.
Three Phases of Marketing Mastery | 82
Whether you have been in business for a while, or are just starting, you might be wondering - Am I making the most of my marketing? Am I spending my time (and money) wisely?
When you determine which step of digital marketing you are at, then you can make the right steps towards growing your business and making the most of your time.
Behind the scenes of a FB Ads strategy session with Hayley Klees | 81
Ever wondered what it takes to set up a Facebook ad? It can feel like an enormous task! Recently, I met with Hayley Klees for a Facebook Ad Strategy Session. She was super kind, and let me record our entire session, so that you could get a behind the scenes look at how to set up Facebook ads.
What's Working Right Now in Marketing | 80
Each quarter, I release a case study on marketing strategies that have worked really well for my clients. This quarter, I have been blown away by some of the results, so I can’t wait to share what worked for these clients.
Up Level your Podcast Guesting with Sara Whittaker | 79
Recently I sat down with Sara Wittaker, a former elementary school teacher turned podcast manager and CEO of Podcasting for Educators. I picked her brain on how to get on podcasts as a guest. Let me tell you, she had a ton of great information to share. I especially loved chatting with her about growing your visibility with podcast guesting. We had such a great conversation all about the dos and don’ts when it comes to being a great podcast guest.
Enjoying Your Summer & Still Making Progress in Your Business | 78
As the summer season approaches, I see lots of business owners itching to take a break from their business. They want to enjoy time with their families, take a vacation, and just let their business take a back seat for a moment. But, many people are afraid to step away from fear that their business can’t run without them…
Scaling Offers Sustainably with Melissa Lin | 77
Are you thinking about taking your business to the next level but aren’t sure how to scale? Or maybe you’ve tried to scale but it left you feeling exhausted, overwhelmed and burnt out? In this week’s episode of Market, Scale, Grow business coach Melissa Lin and I talk all about scaling your offers in a sustainable way to increase your income without burning yourself out along the way.
Increasing the ROAS of Your List Building Ads | 76
I often say the primary return on a list-building campaign is growing your email list because there are countless benefits to adding new subscribers to your list. That being said, it is possible to increase the financial ROAS on your list building campaign.
Live Launching vs. Evergreen - Which is Right For Your Business | 75
Let's chat about one of the biggest question in online marketing! Should you do a live or evergreen launch. I first want to break down what the key differences are between a live and an evergreen launch. Let me also say that BOTH have their perks and challenges.
Feeling Like You're Not Enough? My experiences and tips for changing your story. | 72
Sometimes I go through thought patterns where I don't feel like I am enough. I am sure you can relate. Maybe it’s feeling not good enough or not worthy enough or not loveable or just not enough, but it’s a recurring story that you tell yourself. Honestly, as my business has grown, I’ve noticed that this recurring…