Learn the importance of consistent lead generation and why growing an email list is a valuable asset for any online business owner.

Lead generation is a crucial aspect of any business, especially for course creators and coaches who rely on a one-to-many model. However, many course creators and coaches make common mistakes that hinder their lead generation efforts. From not utilizing their thank you page to not paying attention to data, this week’s Saturday Strategy Session covers the top five lead generation mistakes and how to avoid them.

So, you are ready to run Facebook Ads. You know what type of ad you will run and how much you’re willing to spend, but you’re feeling nervous. How do you really know if your ad is performing? Sure, you’ll likely see an increase in sales or email subscribers, but is the result worth what you paid? I want to walk you through my three personal favourite Facebook Ad metrics, so you can determine how well your ads are performing.

One of the most common questions I get as a Facebook Ads manager is about Facebook Pixels. A lot of people are confused (and maybe even a little intimidated) by the idea of pixels, so I want to put your mind at ease!