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Podcast Shownotes
The Power of a Waitlist (and Other Tips for Spending Less on Ads) | 166
Dive into the world of waitlists and discover how they can revolutionize your marketing game. Learn to create anticipation and lower ad costs in our latest podcast episode.
The #1 Ad Everyone Should Be Running | 144
It’s a fact of business: we all need leads in order to continue growing and keep our business alive. But reaching new people and generating leads seems to get harder and harder each year.
5 Essential Steps For Your Black Friday Marketing Plan | 137
There are a lot of mixed feelings when it comes to Black Friday. Maybe you’ve decided to sit this year out or you’re worried about getting lost in the commotion. What is often misunderstood about Black Friday, however, is that it’s the work before the sale begins that sets the stage for success! With that in mind, I want to walk you through essential elements your need in your Black Friday marketing plan, so you can maximize your sales.
5 Steps to Create a Marketing Plan for Your Business | 134
I am a big fan of business coaching, but there is one thing that drives me crazy. Some coaches have very scripted plans for their clients. When they create a marketing plan, it’s the same for each person across the board. They aren’t creating a marketing plan for your unique business. This can end with business owners being really frustrated and not moving the needle forward.
Instead, your business plan should be unique to you! Let’s look step-by-step at how to craft a customized marketing plan that works for your business and is specific to your needs.
Building a Lead Generation Strategy with La Classe de Mme Caroline | 126
When you start your business, it can feel like throwing spaghetti at the wall. But over time you realize that spaghetti throwing is a waste, and if you want to push forward in your business, you have to get strategic. This is exactly what I talked about with La Classe de Mme Caroline during a live strategy session.
The ROI of List Building Ads | 125
You’ve probably heard that you have to spend money to make money. But where should you invest money in your business? And exactly how much money are you making back?
My recommendation is pretty much to always be investing in email marketing… In this episode, I’m breaking down email marketing ROI (ROI = Return On Investment) when list building.
4 Mistakes to Avoid with Your Marketing Plan | 120
When it comes to creating a marketing plan, there are a lot of different ways to go about it, and you might find yourself wondering if you’re “doing it right”. After working in the marketing space for a while, I want to share some of the biggest mistakes I’ve seen people make (and that I’ve made myself 🤦♀️), and how they affect your growth and sales in business.
Supercharge Your Nurturing with Facebook Ads to Your Long-Form Content | 89
Chances are you’ve heard everyone (and their mom 🙄) talk about the importance of long-form content. Podcasts. Youtube. Blogging. Everyone is saying it’s a must. But when it comes to your long-form marketing plan, it gets a little quiet. How exactly do you attract people to your long-form content? Do you simply cross your fingers or hope your SEO strategy leads them there?
Dream Leads on Autopilot | 85
Lead magnets can be one of the most effective strategies for generating leads and sales in your business. However, without the right funnel in place, potential leads can slip through the cracks. Luckily, as a Facebook Ad strategist, I’ve worked with a lot of clients to help them create successful lead magnets. Whether your goal is to generate more sales or make sure your lead magnet is ready for Facebook Ads, these tips will put you on the right path.