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Podcast Shownotes
The Golden Rules to Marketing in 2024 | 154
In this Saturday Strategy Session, we talk about the 4 Golden Rules to Marketing for 2024.
Where Are We Going in 2024? | 153
This episode focuses on where we're going in 2024 because what good is dwelling on the past if it doesn't inform us about the future?
The Highs And Lows of 2023 | BONUS!
In this surprise bonus episode, you'll hear all about the highs and lows of my year, both personally and within the business.
I hope you have a wonderful start to 2024!
Facebook Ads for Launching Virtual Events - 2024 Guide to FB Ads Series | 152
Welcome to part three of the three-part series, 2024 Guide to Facebook Ads! Are you planning a live virtual event? This episode covers everything you need to know about using Facebook ads for launching.
Repurposing Content with Facebook Ads - 2024 Guide to FB Ads Series | 151
Welcome to part two of the three-part series, 2024 Guide to Facebook Ads! Did you know that repurposing content is a powerful way to increase your content output without increasing your effort?
Facebook Ads for Lead Generation - 2024 Guide to FB Ads Series | 150
Learn the importance of consistent lead generation and why growing an email list is a valuable asset for any online business owner.
Effective Sales Retargeting: Why It Should be Last, NOT First | 149
Hot Take alert! Learn why sales retargeting ads should be the last (not first!) step in your marketing strategy. Hear the tea on a viral ad that claimed massive success with minimal investment, and learn the truth behind the numbers.
Top 5 Lead Generation Mistakes for Course Creators and Coaches | 148
Lead generation is a crucial aspect of any business, especially for course creators and coaches who rely on a one-to-many model. However, many course creators and coaches make common mistakes that hinder their lead generation efforts. From not utilizing their thank you page to not paying attention to data, this week’s Saturday Strategy Session covers the top five lead generation mistakes and how to avoid them.
Black Friday Marketing Ideas: What to Do During the Sale | 147
If you couldn’t tell by now, there is a lot to consider and prepare for when it comes to Black Friday or another live event!
The 7 Emails in My Welcome Sequence | 146
Sometimes, we get trapped in the idea that marketing is one-and-done. But our business grows and evolves…and so do your customers! If you never update your website or copy for your Facebook Ads, your business won’t function well.
Facebook Ads Advice I Took From Spin Class | 145
This podcast episode was a little different for me. Instead of my usual marketing tips and tricks, I wanted to share some similarities between marketing and my weekly spin class. Yep, you read that right. 😜
The #1 Ad Everyone Should Be Running | 144
It’s a fact of business: we all need leads in order to continue growing and keep our business alive. But reaching new people and generating leads seems to get harder and harder each year.
Is Your Facebook Ad Targeting Really the Problem? | 143
If you’ve run Facebook Ads before, I have the sneaky suspicion that you’ve gotten caught up in your targeting and audiences. I hear all the time, “My ads would do better if I could just find the right audience.” But I have a hot take on this one: your targeting may not be the issue. 😱
Black Friday Marketing: How to Warm Up Your Audience | 142
When you think of Black Friday, you might think of big sales (or long lines outside of department stores). For small businesses, though, Black Friday has a whole other layer to you. You have to consider what you will sell and how you will promote it, so you don’t get lost in the sea of Black Friday promotions.
Your Guide to Creating a Marketing Plan for Quarter Four | 141
Quarter four has to be one of the toughest seasons in business. Not only is it jam-packed with sales, but you have to balance your holiday time with generating income. This is where creating a marketing plan is essential! When you have a digital marketing plan, you can plan for those busy seasons and enjoy your holidays.
Top 3 Facebook Ads Metrics to Track | 140
So, you are ready to run Facebook Ads. You know what type of ad you will run and how much you’re willing to spend, but you’re feeling nervous. How do you really know if your ad is performing? Sure, you’ll likely see an increase in sales or email subscribers, but is the result worth what you paid? I want to walk you through my three personal favourite Facebook Ad metrics, so you can determine how well your ads are performing.
Grow Your Visibility and Income as a Guest Speaker with Jenn Espinosa-Goswami | 139
When you think about getting visible, guest speaking might not be your first thought. However, guest speaking opportunities can not only increase your visibility but also generate additional revenue for your business.
Common Questions About The Facebook Pixel | 138
One of the most common questions I get as a Facebook Ads manager is about Facebook Pixels. A lot of people are confused (and maybe even a little intimidated) by the idea of pixels, so I want to put your mind at ease!
5 Essential Steps For Your Black Friday Marketing Plan | 137
There are a lot of mixed feelings when it comes to Black Friday. Maybe you’ve decided to sit this year out or you’re worried about getting lost in the commotion. What is often misunderstood about Black Friday, however, is that it’s the work before the sale begins that sets the stage for success! With that in mind, I want to walk you through essential elements your need in your Black Friday marketing plan, so you can maximize your sales.
2 Sales in 2 Days - Marketing Strategy Ideas To Increase Sales | 136
"If you had only 2 days to make 2 sales, what would you do?"
This question sparked a lively conversation among the panelists, each offering unique insights and strategies. In this episode, I share some of the answers I heard and discuss my own game plan for achieving quick sales success using my Facebook Ads Sprints!