I know that storytelling is an important part of business, but for a long time, it didn’t click in my brain on how to actually utilize it. Recently, though, I was listening to a podcast, and the puzzle pieces fell into place. When you are able to create emotion through your brand messaging, you can better tap into where people are at and what they need help with. I want to chat about using storytelling and emotions as a part of your marketing messaging strategy, plus three questions to fine-tune that messaging.

As an entrepreneur, you always want to get in front of new people - for multiple reasons! Increasing your audience means bringing in new faces, warming up new people, and hopefully increasing your sales. However, growing your audience organically can take a long time. Using Facebook Ads, specifically visibility ads, can speed up the process and reach more people in less time.

Have you ever met someone who boasts they have never used ads to grow their business? Maybe you hoped to see that same success in your business. Or maybe you felt *ashamed* that you’re interested in paid marketing and ads. I want to give you my honest opinion on paid marketing with Facebook versus organic marketing. Which is better?

Facebook and Instagram ads have changed a lot over the past few years. Gone are the days of long captions and cheap campaigns. Nowadays, to get the most out of paid marketing, you need to be willing to adjust to what buyers are responding to, and that means ditching some of the “old” standards and thinking.

If you’ve listened to any of my other podcast episodes, you might have heard this from me already, but it’s worth repeating: you should only run Facebook Ads to a proven offer. But what exactly is a proven offer? How do you know if your offer is performing well with organic traffic?