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Podcast Shownotes
Level Up ✨ Facebook Ad Copy Tips for Teacherpreneurs | 35
The main goal of ads is to get people to click on your ad and convert. Whether that means signing up for your lead magnet or buying your amazing course, it is absolutely essential that your ad copy hooks your ideal person and gets them interested in what you have to offer. Take a listen to learn more about four important parts of your ad copy.
Long-Form Content Strategy with Hayley Klees | 34
The neverending game of “What should I post about next?” Seriously, if only someone had told me that would be the question that haunting me as an online business owner… My guest this week is Hayley Klees. She’s a content strategist that helps TPT authors creating 90 day content plans to help grow, nurture and market to their audiences using blog posts and email marketing.
The Importance of Staying Organized with Melissa Seideman | 33
This week’s inspiring teacherpreneur journey is with Melissa from Not Another Virtual Assistant. We had such a great convo about growing a business with intention and staying organzied. She’s an email marketing genius and give so many great tips. I know you’ll love this episode as much as I did.
Plan with Me 📝 Diving Into My Business Finances | 32
Let’s real talk for a second… I went years, yes YEARS, in my teacherpreneur business before I gave my finances even a second thought. The money went into PayPal and then when I wanted to spend it on anything, I did. Without considering the impact or taxes or anything really… I just spent the money…
Bottom of Funnel Marketing Tactic: Nurturing & Selling to Your Warm Audience| 31
Hey teacherpreneur… so you wanna make some sales of your course or membership? Once people have made it through the customer journey steps all the way to the bottom of the funnel, it is essential to continue nurturing them to further build the connection and relationship. Having an audience that is invested…
Middle of Funnel Marketing Tactics: Using Facebook Ads to Gain Email List Subscribers | 29
Step three of customer journey is “subscribed” and it is by far one of the most important steps. Getting your audience over the “subscribed” hump is essential to long-term business growth and success. Your email list is a great tool for nurturing relationship and making sales!
Top of Funnel Marketing Tactics: How to Use Facebook Ads to Grow Awareness & Interest | 28
An important part of growing your teacher business is bringing new people into your customer journey on a consistent basis. The best way to do that is with social media content and long-form content (blog posts, podcasts & video content). By putting ad spend behind these posts, even as little as $5/day, you will see great growth over time.
Taking the Leap Even If You Aren't Ready with Kelly Harvill | 27
This week’s inspiring teacherpreneur journey is with Kelly of Speaking of Images. I loved chatting with her about how photograph has weaved it's way through her teacherpreneur journey and the importance of taking risks before everything feels 100% ready!
The Customer Journey Steps for Teacherpreneurs | 26
How do you take your audience from never having heard of you to raving loyal fans? This episode dives into the 5 phases of the customer journey and how a better understanding of the customer journey steps will help you nurture people through your sales funnel more quickly and effectively.
Reverse Engineer Your Goals for Teacherpreneurs | 25
It's so important to start with the end in mind when you're planning a launch and an ad campaign. All too often we just throw money at a launch and hope everything goes well. But then we question how successful it actually was… This planning will allow you to have more confidence in your campaign (whether or not it's actually doing well) because you'll have targets…
A Circuitous Journey into Entrepreneurship with Aubrey | 24
This week’s inspiring teacherpreneur journey is from Aubrey of The Modern Science Class. I loved hearing about how see became a teacherpreneur, her approach to creating digital resources and how she’s starting to market her business as it grows.
Level Up ✨ The Importance of Focus in your Teacher Business | 23
Your ability to stay focused on your ONE THING will have a huge impact on the long-term success and sustainability of your business. But how do you find that one thing and how does your focus on your ONE THING shift as your business grows? Listen to today’s episode to learn more about how your level of focus will…
Three Ways to Use Testimonials in Your Facebook Ads | 22
Testimonials are an extremely powerful form of social proof and should definitely be used in your marketing strategy from IG posts to your website to FB ads to your sales page, make sure you're using them! When we see testimonials, the power of social proof builds up more and more. Quite often, it’s that social proof that…
An Accidental Journey to Teacherpreneurship with Brittany Verlenich | 21
This week’s inspiring teacherpreneur journey is with Brittany Verlenich creator of the Audience and Authority Facebook group. I feel like I’ve known of her for so long and I’m glad we finally got to sit down and chat about her business, so let’s dive in!
Plan with Me 📝 Facebook Ads for Your Online Course Launch | 20
So you’re relaunching your course or membership and you’re ready to run ads… Knowing where to spend your ad budget and which types of ads to run is key to successfully amplifying your live launch.
The 6 Facebook Ad Metrics to Track When Building an Email List | 19
Using FB ads is a great way to drive traffic to your lead magnet and grow your email list. Like with any campaign, it’s important to follow the number and data to ensure your money is being well spent. In this episode, we discuss 6 key data points that will help you know…
Integrating Tech and Supporting Fellow Teachers with Alexandra Brady | 18
This week’s inspiring teacherpreneur journey is with Alexandra from Tech About Math. Allie and I had a great convo that was full of…
Level Up ✨ Using Facebook Ads To Amplify Your Online Course Sales Funnel | 17
Facebook ads can be a great way to amplify what you’re doing in your business. But it’s essential that you have a sales funnel in place first because that is your plan… your blueprint on how customer’s move from never having heard of you to loyal, raving fans!
Plan with Me 📝 My Block Schedule Example for Teacherpreneurs | 16
As your business grows, you’ll go through different phases that require new focus and will challenge you in ways you never expected. This episode covers four common phases that digital businessed go through as they grow.