Let's chat about one of the biggest question in online marketing! Should you do a live or evergreen launch. I first want to break down what the key differences are between a live and an evergreen launch. Let me also say that BOTH have their perks and challenges.

In this Saturday's Strategy Session,  I explore how to lean into the data from your ad campaign in order to scale big! I’m always talking about making data-driven decisions and leaning into what’s the numbers show is working… but what exactly does that mean? Which numbers should you be using? How and when is the right time to scale?

Unfortunately, ads don’t last forever… In fact, the average length that an ad campaign successfully brings in leads or sales is getting shorter and shorter! And to create a successful ad campaign, it’s essential to understand the process of creating an ad from start to finish. Today we’re going to dive into the 7 Phases of an Ad Lifecycle.

The marketing space is changing and it is more important now than ever before to honour our clients where they are in the buying cycle. This is the why behind holistic marketing. When you’re focusing on honouring the customer where they are you realize it isn’t important whether or not someone buys from us, that’s ok either way – our job is to empower them to make the right decision for themselves.

In this Saturday's strategy session, I am talking about how marketing is not a dirty word but a tool to authentically sell. For a long time in the marketing world, marketing has been linked to slimy tactics where you feel added pressure to buy and sell. Marketing doesn’t need to be that, it should be a holistic authentic selling process. 

In this Saturday strategy session, I am bringing you inside of our Facebook community. I recently went live inside the group and wanted to share these tips for all of you tuning into the podcast as well.